Let’s be honest, none of us got into writing because we couldn’t wait to build an author platform. No one wakes up thinking, “You know what sounds fun? Setting up a website and learning about lead magnets.” But if you want your work to find readers, having a clear, visible presence online is no longer optional. (Take it from my friend Catherine, who learned this the hard way.)
When I first started writing, I believed the platform would come later – after the manuscript was done, after I landed an agent, after I had something to show for myself. But what I’ve come to understand, and what I remind every writer I work with – is this: your platform isn’t something you build after you become a writer. It’s part of the becoming.
What Is an Author Platform (And Why It Matters)?
At its core, an author platform is your ability to connect with readers. It’s not about shouting into the void or mastering every social channel—it’s about being findable and establishing trust. Your platform might include:
- A clean, professional website
- A simple newsletter
- A consistent, authentic presence on one social platform
- Podcast interviews, guest posts, community involvement
And yes – it really does matter.
As literary agent Mark Gottlieb of Trident Media Group explains:
“I am finding more and more that a platform is becoming important to fiction writing, whereas in the past it was mostly important to nonfiction authors.”
In today’s publishing landscape, agents and editors alike are looking for authors who can connect with readers and a strong platform gives them confidence that your work will find its audience. Whether you’re writing fiction or nonfiction, building your visibility early can make all the difference.
If someone reads something you’ve written and wants more, their first step is usually to Google you. And if they find… nothing? That’s a missed opportunity. I’ve lost count of how many writers I’ve wanted to follow, only to come up short when trying to stay connected.
My Wake-Up Call
I still remember attending a writers’ conference years ago and overhearing an agent say, “It doesn’t have to be a huge platform, but I want to see that the writer is doing something to build their audience.” That moment shifted my thinking. I didn’t need tens of thousands of followers. I just needed a place people could find me, and a way to stay in touch.
So I went home, built a basic website, and started a once-a-month newsletter. That was more than a few years ago. I had no idea then how those small steps would help shape my writing career.
Your Platform Can Be a Creative Act
One of the most freeing things I’ve learned is that your author platform can actually support your creativity. It doesn’t have to be a chore. For me, writing blog posts helped me clarify my voice between drafts. My newsletter became a space for connecting with other writers. Even my website evolved into a home base where I could share updates and offer resources.
Instead of trying to market yourself, think of it as inviting others into your creative process. That mindset shift changes everything.
Be Ready When Opportunity Comes
Here’s the thing: readers, agents, and editors are all more likely to take interest in your work if they can find you. You don’t need to wait for a book deal to start making yourself visible. In fact, being discoverable before your book is ready can help build momentum that makes the path to publication smoother.Start collecting the names of people who love your writing – even if your book is years away from publication. I started my newsletter a decade before 142 Ostriches hit the shelves. I didn’t know it would take that long, but I was so grateful to have that list when the time came.
Your Author Platform Starts with a Single Step
Building your author platform isn’t just about visibility – it’s also a signal to yourself that you’re taking your writing seriously. When you create a space that reflects your voice, values, and creative direction, it helps you step more confidently into your identity as a writer. You’re not waiting to be discovered—you’re laying the groundwork so that when opportunities come, you’re ready to meet them fully.
If you’ve been waiting for the “right time” to start building your author platform, consider this your sign. Don’t wait until you feel ready. Don’t wait until someone else tells you it’s time.
Start small. Stay consistent. And remember, it’s not about being everywhere, it’s about being findable and genuine.
And if you’re looking for support to finally get this part of your writing career handled, I’d love to help. My team and I are offering just a few, exclusive Author Platform VIP Days in the coming weeks. Click here to learn more.
Whether you work with me, or put it all together on your own, feel free to share your website/blog/social media accounts in the comments below so I (and anyone else reading here) can come read/follow/support you. 💜
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