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Branding As A Way Of Life

A few weeks ago I received an email from a science fiction writer friend named Amy Sterling Casil

. We are both alumnae of Scripps College and we met a couple years ago on a panel called “What do I do with a degree in… English.” It was kind of comical that I was invited to be on that panel, as I got my undergrad degree in biology, but the woman who runs these things is really great, and she assured me that my perspective would be valuable so I went and had a great time – it was a dynamic, interesting group of women and a good conversation.

Well, Amy and I kept in touch, and as it turns out, she is the Scripps Alumna-In-Residence

this year. As such, she is responsible for putting together a panel for the students on a topic in her field. The title she decided on is “Branding as a Way of Life or – What Oscar Wilde would have done with Facebook and Twitter,” and she’s asked me to be a part of the group.

I’m excited and honored to be invited. As a writer I’m drawn to the Wilde reference, and as someone who does branding professionally, I feel like I have a fair amount I can bring to the discussion.

After a little internet stalking, I’ve learned that my fellow Scripps alumnae panel members include two marketing experts, a talent agent and someone who may or may not be a journalist (there were multiple returns on her name in google – so that’s my best guess).

If you happen to be near Claremont, CA, next Wednesday (Feb. 13), the panel is going on from 7:30 to 9. You can find more info here.

If not, don’t worry about it, I’m sure I’ll have plenty to say about it after the fact.


  1. Amy Sterling Casil
    Mar 14, 2013

    April! Love you and love your website! It is so awesome!!

    • April
      Mar 14, 2013

      Hi, Amy! Thank you! It was great being a part of your week at Scripps. I’m always amazed when I go back just how smart and together those girls all are. Keep me posted on what you’re up to. Cheers!


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