Branding As A Way Of Life
A few weeks ago I received an email from a science fiction writer friend named Amy Sterling Casil
Well, Amy and I kept in touch, and as it turns out, she is the Scripps Alumna-In-Residence
I’m excited and honored to be invited. As a writer I’m drawn to the Wilde reference, and as someone who does branding professionally, I feel like I have a fair amount I can bring to the discussion.
After a little internet stalking, I’ve learned that my fellow Scripps alumnae panel members include two marketing experts, a talent agent and someone who may or may not be a journalist (there were multiple returns on her name in google – so that’s my best guess).
If you happen to be near Claremont, CA, next Wednesday (Feb. 13), the panel is going on from 7:30 to 9. You can find more info here.