Branding As A Way Of Life
A few weeks ago I received an email from a science fiction writer friend named Amy Sterling Casil
. We are both alumnae of Scripps College and we met a couple years ago on a panel called “What do I do with a degree in… English.” It was kind of comical that I was invited to be on that panel, as I got my undergrad degree in biology, but the woman who runs these things is really great, and she assured me that my perspective would be valuable so I went and had a great time – it was a dynamic, interesting group of women and a good conversation.
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Well, Amy and I kept in touch, and as it turns out, she is the Scripps Alumna-In-Residence
this year. As such, she is responsible for putting together a panel for the students on a topic in her field. The title she decided on is “Branding as a Way of Life or – What Oscar Wilde would have done with Facebook and Twitter,”
and she’s asked me to be a part of the group.
I’m excited and honored to be invited. As a writer I’m drawn to the Wilde reference, and as someone who does branding professionally, I feel like I have a fair amount I can bring to the discussion.
After a little internet stalking, I’ve learned that my fellow Scripps alumnae panel members include two marketing experts, a talent agent and someone who may or may not be a journalist (there were multiple returns on her name in google – so that’s my best guess).
If you happen to be near Claremont, CA, next Wednesday (Feb. 13), the panel is going on from 7:30 to 9. You can find more info here.
If not, don’t worry about it, I’m sure I’ll have plenty to say about it after the fact.