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Branding As A Way Of Life

A few weeks ago I received an email from a science fiction writer friend named Amy Sterling Casil

. We are both alumnae of Scripps College and we met a couple years ago on a panel called “What do I do with a degree in… English.” It was kind of comical that I was invited to be on that panel, as I got my undergrad degree in biology, but the woman who runs these things is really great, and she assured me that my perspective would be valuable so I went and had a great time – it was a dynamic, interesting group of women and a good conversation.

Well, Amy and I kept in touch, and as it turns out, she is the Scripps Alumna-In-Residence

this year. As such, she is responsible for putting together a panel for the students on a topic in her field. The title she decided on is “Branding as a Way of Life or – What Oscar Wilde would have done with Facebook and Twitter,” and she’s asked me to be a part of the group.

I’m excited and honored to be invited. As a writer I’m drawn to the Wilde reference, and as someone who does branding professionally, I feel like I have a fair amount I can bring to the discussion.

After a little internet stalking, I’ve learned that my fellow Scripps alumnae panel members include two marketing experts, a talent agent and someone who may or may not be a journalist (there were multiple returns on her name in google – so that’s my best guess).

If you happen to be near Claremont, CA, next Wednesday (Feb. 13), the panel is going on from 7:30 to 9. You can find more info here.

If not, don’t worry about it, I’m sure I’ll have plenty to say about it after the fact.

2 Comments

  1. Amy Sterling Casil
    Mar 14, 2013

    April! Love you and love your website! It is so awesome!!

    Respond
    • April
      Mar 14, 2013

      Hi, Amy! Thank you! It was great being a part of your week at Scripps. I’m always amazed when I go back just how smart and together those girls all are. Keep me posted on what you’re up to. Cheers!

      Respond

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